Ignorance is Bliss?
Misconceptions about Industrial Theatre

Ignorance is Bliss? II: The Ignorance Continues
The most FAQ of all time is: “Is Industrial Theatre expensive?”

Ignorance is Bliss? III: Out with the ignorance, In with the Bliss
Is it fair of me to expect people to know more about Industrial Theatre?

Stories and Drama –are they useful as value adding business partners?
This is a story about Story. The story explores if Story or Drama (theatre) can assist business in achieving their goals or if it is merely fictional. more...

P-LEARNING - Power in the "play".
Theatre (tales of the triumphs, trials and tribulations of people and their emotions) is the grandparent of learning and communication. e-Learning is viewed as the future of training and development. more...

Managerial Perceptions Concerning the Utility of the Industrial Theatre as Medium to Assist in Managing Change
The aim of this study is to identify the managerial perception about the utility of the Industrial Theatre in the work environment. The results indicated mainly positive perceptions about the Industrial Theatre. more...

Dramatic Support for the Implementation of Organisational Transformation
Industrial Theatre is, in essence, a transformation mechanism that creates learning on emotional level, and therefore dramatically reduces resistance to change, which positively influences mindsets, beliefs. more...

A Terrific Trio: Emotion, Business and Drama
What does emotion have in common with the harsh world of business? Isn't this a bit of an antithesis? more...

Promoting Products and Services with Theatre – Promo-theatre^TM
Promotheatre™ is a 5 – 12 minute exclusively designed theatre production, with professional actors that play the roles of typical customers. more...

Drama with Customers
The dominant force in the seller-customer relationship has shifted. Sellers no longer have the upper hand, customers do. Customers now tell suppliers. more...

The Big Five (reasons why people are wary of industrial theatre)

The Lion - Is Industrial Theatre about glamour?
The Lion is undoubtedly the king of the jungle and has been portrayed as such in literature throughout the ages. The Lion is seen as a strong, good looking and dangerous. more...

The Leopard - Theatre and measurable outcomes.
One of the favourite meals of a leopard is a baboon. At night, by using his extraordinary eyesight and his agility to climb trees he finds it easy to catch. more...

The Elephant - Price
People call them the gentle giants of the African bush. Some people find them so fascinating that they spend their working lives on researching. more...

The Rhino - Industrial theatre applications
The general perception of a rhinoceros is that of an ancient animal, which is currently regarded as an endangered species. more...

The Buffalo - Industrial Theatre and fear of the unknown
Despite being very aggressive, extremely dangerous animals and fierce fighters, Buffalo are very peaceful amongst themselves. Buffaloes can even outrun lions. But unable to. more...